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SKADI
CORPORATE DESIGN
Head of Design | Free Spirit GmbH
Commissioned work:
Free Spirit GmbH
Location:
Berlin
Take four Berliners, a hot summer's day and an idea
that sounds so plausible that you wonder why you didn't
come up with it yourself long ago. Stir the whole thing vigorously and let the mixture freeze for a while.
The result calls SKADI and has been successfully bringing
so-called frozen cocktails such as Sex on the Beach or
Gin & Tonic to events throughout Germany as well as to
grocery stores in Berlin and Brandenburg for several
years now.
As Head of Design I got the opportunity to create the corporate design and identity, shape the visual language and create a fresh, cheeky tone of voice that whets the appetite for summer.
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